Discussion Board Please Respond To Student Post 19776377

As a company’s marketing manager, I would first understand the brands, be consistent and improve the brands that already exists. Having too many brands the customers wouldn’t know what to choose.  The customers could be allowed to try out a brand on a probational period to see if they like it.  Over a long term period, the marketing manager could keep a list of the brands that are successful and use them on a continued basis.