Assignment 1 Form – Marketing Plan Formulation
Student Name:
Client and/or Event (See activity Our Client in Week 1):
Based on research and interviews, what is the client’s overall goal? This is about their needs and desires, not about fancy marketing language, so say it like they would.
Name up to six reasons you believe the client wants to meet this goal. These are the personal or professional benefits the client imagines he or she would realize.